FISHWIFE, SALES MANAGER, NATURAL CHANNEL, FULL-TIME — APPLY HERE

ABOUT FISHWIFE:

Fishwife is a woman-founded and led food company on a mission to make ethically sourced, premium, and downright delicious tinned seafood a staple in every cupboard in North America. Since launching in December 2020, we've grown from a scrappy idea into one of the most-talked-about brands in food — featured in The New York Times, Bon Appétit, Forbes, Vogue, LA Times, INSIDER, and beyond, and sold in thousands of stores nationwide including Whole Foods, Costco, and Target. We source from responsibly managed fisheries and aquaculture farms, partner with the best canneries in the world, and bring the vibrance of conservas culture to the North American table. We're just getting started.

WHY THIS ROLE, WHY NOW:

Fishwife is the fastest-growing brand in tinned seafood, and the Natural Channel is one of our most important growth engines. We're hiring a Sales Manager, Natural Channel, to own the day-to-day management of our natural and specialty retail accounts and drive the next chapter of velocity and distribution wins.

This is a high-ownership, relationship-driven role. You'll be the face of Fishwife to natural channel buyers and distributors — owning the sell-in, the sell-through, and everything in between. You'll partner closely with Sales leadership, our Sales Insights team, and cross-functional partners in Operations, Marketing, and Finance to make sure every shelf we're on works as hard as it can — and to win the ones we're not on yet.

This is a full-time remote role. Reports to the Director of Sales, West

WHAT YOU'LL OWN

Account Management & Headquarter Selling

• Own day-to-day relationships with Natural Channel headquarter contacts across a portfolio of natural and specialty retailers (Erewhon, Moms, New Seasons, Roche Bros, Lund's & Byerly's, Nugget, Earth Fare, Bristol Farms, and beyond)
• Support our total Natural Channel strategy, including Whole Foods and Sprouts as needed
• Drive distribution of new items through compelling sell-in decks, headquarter-level pitches, securing promotional programming, and supporting shelf placement and planogram execution
• Identify and pursue every opportunity to grow Fishwife within existing accounts — new doors, new SKUs, new categories

Execution & In-Store Support

• Coordinate with regional distributor partners (Chex, Goodstuff, Zidian, etc) to keep ordering, inventory flow, and promotional execution running clean
• Monitor in-stock performance and proactively resolve out-of-stocks and distribution gaps before they hit velocity
• Plan and execute new item launches, seasonal programs, and category resets across the account portfolio
• Conduct regular market visits, including broker ride-alongs and store walks, to ensure best-in-class in-store execution and surface new opportunities

Planning, Reporting & Cross-Functional Collaboration