Fishwife - Head of Growth Marketing JD

FISHWIFE, HEAD OF GROWTH (FULL-TIME)

ABOUT FISHWIFE:

Fishwife is a woman-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We source from responsibly managed fisheries and aquaculture farms to bring the vibrance of conservas culture to the North American table. We launched in December 2020 and have been featured by publications like The New York Times, Bon Appetit, Forbes, Vogue, LA Times, INSIDER, and many more.

POSITION OVERVIEW:

Fishwife is looking for a creative and analytical Head of Growth Marketing to oversee and manage our growth, retention, and acquisition programs. Reporting directly to the CEO, the Head of Growth Marketing will develop and execute digital marketing and eEcommerce strategies to grow our top line, expand our community and build/retain a highly-engaged audience. The ideal candidate is both right-brained and left-brained – can think big picture and have the ability to execute with great quality in the details.

This is a full-time role. Preference for candidates based in LA, but can be flexible for the right candidate.

HEAD OF GROWTH MARKETING WILL:

Lead customer acquisition strategy across social, paid search, affiliate, influencer, referral
Own and Benchmark all relevant DTC metrics including repeat purchase rates, CAC, AOV, ROAS, LTV and subscriptions
Partner with the brand team to guide acquisition marketing content, providing direction to make the most effective ad creative
Lead CRO efforts, creating optimization roadmap and managing our design / development agency to execute
Provide strategic support on retention tactics including email/SMS, subscription, loyalty
Work with CEO, growth marketing, and finance teams to develop growth roadmap, allocate budget, monitor spend, and drive top-line revenue
Own and execute multi-channel growth strategies across DTC, building flywheels across the business, leveraging DTC to drive velocity in retail
As one of six full-time team members at an early-stage start up, expect to jump in wherever and whenever needed

PREFERRED QUALIFICATIONS:

7 years of experience in growth marketing
Exceptional skills in marketing leadership and strategic thinking, with the proven ability to structure a data-driven approach to complex business problems
Experience in running Facebook and Google